Digatron appoints new GM in China, extends presence in Australasia

Battery testing and formation equipment firm Digatron Power Electronics appointed Yuetchin Hoi in February as the new general manager for its manufacturing and sales operation in Qingdao, China.

Hoi takes over from Karl Sobotka, who was a well-known industry figure in Digatron’s China business and who is going into retirement.

Digatron CEO and managing director Kevin Campbell said: “One of the many strengths of our new GM is that he truly is a global business strategist.

“Hoi has specialized in helping western companies leverage the opportunities in Asia, especially China. He has been living in Asia and building businesses there for the past 28 years, and having lived in Shanghai for more than eight years, he has developed extensive business networks.”

Hoi was president at Stanley Works Asia Pacific for six years from 2000 through 2006. A member of Stanley’s Corporate Executive Council, he reported directly to the chairman and CEO, John Trani. He was the regional leader of Stanley’s five plants and 15 sales and distribution offices across the Asia Pacific, from China to Australia and New Zealand.

Hoi had previously spent four years with Thomas & Betts in a variety of positions, most latterly as VP for sales and marketing for Asia, based in Taiwan.

Before joining T&B in 1996, Hoi was regional marketing and engineering manager, Asia for Framatome Connectors International. (Now known as Areva of France)

Digatron also announced on March 14 it had signed an agreement with the Adelaide-based technical services company Gelco Services to provide sales and support in Australia and New Zealand.

As well as sales and technical support, Gelco will carry out local commissioning, calibration and service on all of Digatron’s products, including the firm’s most advanced technology, its silicon carbide MOSFET technology, which it says is already installed in both countries.

Gelco Services is an automotive industry consulting firm that specializes in electrochemical engineering and testing automotive batteries, charge systems and infrastructure.

Digatron has offices in Germany, US, China and India.