Pakistan battery makers fined for ‘consumer deception’

Pakistani battery company Millat Batteries says it will appeal against the Competition Commission of Pakistan’s decision to impose fines on it and four other battery manufacturers for not showing important information about their products, CEO Ijaz Majeed told BESB on May 9.

Atlas Battery (part of GS Yuasa), Exide Pakistan (of Exide Industries), Century Engineering Industries and Pakistan Accumulators were the other four companies. Each was fined Rs1 million ($8,500) “for violating section 10 of the Competition Act 2010 by hiding important information about their products from consumers”, the CCP says.

An enquiry in April 2017 found that information such as ampere capacity and recyclability was not printed on the body or packaging of the batteries, thus “the consumer is unaware of the capacity of battery it is acquiring, increasing the likelihood of consumer deception,” the report said.

“The omission of this information may not only result in the purchase of the incorrect battery, but the consumers may also be deceived into buying a battery that may not be suitable as per their requirement.”

Majeed said Millat displays model numbers on its battery containers and capacity and other data can be traced from the firm’s printed brochures and website.

“The practice of not mentioning the capacity was started by the big three battery manufacturers controlling about 80% of the market,” he said.