Trojan Battery announces Neil Thomas as new CEO and president

Neil Thomas has taken over as president and CEO of Trojan Battery from Jeff Elder, who is retiring but remains a consultant and investor, the company announced on January 23.

Thomas joins from Wayne Fueling Systems, where he was CEO and is credited with repositioning it as a technology company focused on retail fuelling equipment and services.

He has called on the industry as a whole to push the lead battery sector.  “As a business, and as an industry, we need to promote the inherent benefits of lead batteries while at the same time accelerating or investment in new lead battery innovations to ensure that lead remains the world’s predominant battery technology for many years to come,” he told BESB.

He said the future would be exciting for the lead battery industry, with demand continuing to grow around the world “for reliable, cost-effective energy storage solutions to power everything from high-end industrial machinery to the basic everyday needs of people in their homes.

“Trojan has been an industry leader for more than 90 years,” he said. “I will be exploring opportunities to expand Trojan’s global presence and looking at how best Trojan can meet future global energy requirements through new lead acid battery innovations and other energy storage solutions.”

Trojan, which is based in California, US, is one of the world’s leading deep-cycle battery manufacturers.

Jeff Elder, who has been president and CEO since 2013, joined Trojan in 2005 as chief financial officer and became chief operating officer in 2008. He became president in 2010 and then CEO following Trojan’s equity partnership with Charlesbank Capital Partners in 2013.

“I am grateful to have spent nearly 13 years with this talented company, and deeply honoured to have had the opportunity to lead the Trojan team for more than a decade in achieving several significant product and market accomplishments,” said Elder.