Trojan Battery expands its reach in former USSR

Deep-cycle battery maker Trojan Battery expanded its distribution network in the former USSR in April, with the appointment of two local distribution companies in Lithuania and Azerbaijan.

On April 5, the company announced that local firm Rovel Trading would distribute Trojan’s batteries to customers in Azerbaijan for floor cleaning machines, golf cars, marine, material handling, telecoms and renewable energy applications.

“Trojan is focused on expanding our footprint within eastern Europe. Lithuania provides opportunities for sales into our core markets, as well as offering a growing renewable energy/off-grid customer base. Azerbaijan also offers opportunities in our core markets, as well as renewable energy applications in the oil and gas market,” said Michael Grundke, general manager for EMEA at Trojan Battery.

“Designating Rovel Trading as a Trojan master distributor for Azerbaijan enables us to provide customers in the Caucasian region with a wide range of advanced battery products.

“By working closely with local distributors Trojan continues its international expansion strategy to provide batteries that optimize the operation of our customers’ equipment and applications.”

Five days after the announcement, on April 10, Trojan said it had appointed Lithuanian distributor Girupois.LT to supply industries such as warehouse management, marine, trucking and recreation vehicles.

Girupis is already a leading battery distributor in Lithuania, Trojan said, where there were many opportunities for Trojan’s batteries to be installed.

Closer to home, Trojan Battery’s wholly-owned subsidiary Trojan Battery Sales revealed a new residential energy storage products to customers in southeastern US.

Homeowners installing the new PowerHouse Grid Energy Storage Unit, which includes Trojan’s Solar AGM batteries, will be eligible for rebates by the local utility JEA.