Bosch targets aftermarket with new line of start-stop batteries

Bosch targets aftermarket with new line of start-stop batteries

Bosch targets aftermarket with new line of start-stop batteries 150 150 Batteries International

August 13, 2020: Technology firm Bosch has expanded its line of starter batteries with a new Eco Line range for start-stop applications that are more affordable for older vehicles, it said on August 12.

Saying it was ‘reacting to current market developments and new statutory requirements’, it has both captured the new car market and the aftermarket, which will be more vital than ever for the lead battery industry with new car production and demand having come to a standstill in much of the industry.

New car registrations in Germany showed a 32% drop in June, according to market research firm Autovista Group. Spain was worse, with around a 38% drop.

Bosch says it will roll out its new range, which work in passenger and commercial vehicles, powered two-wheelers and recreational vehicles, first in Germany.

“In tough economic climates, the new Eco Line range of batteries represents both an expansion of the previous range of batteries and also a solution that is in line with the fair market value of older vehicles,” said Bosch.

“Bosch’s Eco Line offers a high-quality solution for the majority of vehicles in Europe.”

It will also fill the batteries in the factory to meet EU stipulations.

Battery makers will be desperate for relief from the aftermarket, given that factory shutdowns in Europe alone resulted in almost 2.5 million motor vehicles not being made in the first half of 2020.

In the UK, the SMMT (Society of Motor Manufacturers and Traders) said car manufacturers’ factory shutdowns in the second quarter of the year resulted in the slowest car production since 1954.

The first six months showed a 48.5% drop in new car registrations, according to the SMMT, but there were signs of hope in July itself, when a rise of 11.3% year on year was recorded.