Microporous expands sales team with new director for North America

Microporous expands sales team with new director for North America

Microporous expands sales team with new director for North America 150 150 Batteries International

November 19, 2020: Separator company Microporous has welcomed Bryan Allen to its team as director of sales for North America, the firm said on November 2.

Allen previously worked as a senior director of sales for Leoch Battery. Before that he spent nine years with Exide Technologies, initially as a business development manager and then as a manager for strategic/national accounts.

His brief at Microporous is to contribute to the growth of the North American business and increase the company’s market share by opening up new accounts and promoting the sales of existing and new products.

Allen says Microporous is always working on new technologies to improve its separator products, announcements about which will be forthcoming, driven by the need to cater for different applications, such as start-stop and partial state of charge. 

“I think the runway’s there for battery separators when you start looking at the introduction of different materials, for instance reducing the resistance and increase the charge acceptance – I think that opens up a world of opportunities for separators,” he said.

“PSoC applications are really driving a lot of the battery technology now – with forklifts, for example, you want to be able to charge it up periodically throughout the day so it stays running and isn’t down sitting on a charger for four hours.

“You can apply that mentality to the UPS market, where batteries are covering almost micro outages, little blips in electricity, so the battery has to be designed to take a small hit and then go back online and be charged periodically throughout the day. It’s the same with the renewable energy market.

“Traditional lead-acid batteries don’t like to work that way, they have to be drained to at least 80% and that’s not good enough any more. The trend is always happening and I think separators will have to change to suit the way that advanced lead-acid batteries are changing. Lithium functions very well in that way, but lead-acid batteries are starting to catch up, and the runway for separators is just as bright as the runway for batteries to improve – there are always different chemistries, materials – and that’s what exciting about joining Microporous. It’s wide open.”

Allen will report to Claudia Lorenzini, vice president of sales and marketing.