January 14, 2021: Niamh Owen-McLaughlin was promoted to communications and digital manager for the Consortium for Battery Innovation at the end of December.
She was previously communications officer for the consortium when it was restructured and rebranded from the previous ALABC in early 2019. The CBI is part of the International Lead Association, where she started in 2013.
Owen-McLaughlin has been particularly developing the CBI’s presence on social media, which has started to become an important forum for advancing CBI communications.
“We have a story to tell about the significant role lead batteries are playing and will continue to play in the global transition to a low carbon future — social media is a fantastic forum to share this and generate a buzz around lead battery innovation,” she says.
“CBI has been ramping up our efforts in this area to share the messages of innovation in lead batteries underway through our research programme and the work of our members. From short videos explaining scientific research to GIFs highlighting the role of lead batteries for energy storage, the content possibilities on social media are vast.”