May 6, 2022: Battery Council International announced on May 3 that the Doe Run Company had been awarded the 2022 BCI Amplify Award for communications excellence.
This is the first year BCI has presented the award, in recognition of the lead battery industry’s most innovative and effective marketing and communications campaigns that promote the value of the industry.
Doe Run, headquartered in St Louis, Missouri, is a privately held natural resources company and a global provider of lead, copper and zinc concentrates and a lead battery recycler.
The award recognizes Doe Run’s recent communications campaign to inform state legislators about the positive impact of Missouri’s lead industry.
The campaign — We Are Doe Run — included an in-person Doe Run Day at the Missouri State Capitol in early 2020, where company leaders and employees staffed informational booths and engaged in one-on-one and small group meetings with key legislators and state governor, Mike Parson, to discuss issues facing the industry.
‘Circular economy’
“We are thrilled to win this award and promote Missouri’s lead battery industry,” said Tammy Stankey, director of communications and community relations at The Doe Run Company.
“Our state ranks second in the US for the economic contribution of the industry. Missouri is truly a hub for the circular economy of lead battery energy storage. Our efforts aim to ensure that our state officials are aware of the valuable jobs and services our industry provides.”
Donna Snyder, vice president of marketing and advertising at East Penn Manufacturing, and chair of the BCI marketing committee said: “The purpose of this award is to encourage innovative and creative thinking in the industry and serves to engage more company and individual outreach from BCI member companies.
“I’m delighted that the Doe Run Company has earned recognition for their work that effectively communicates the value of lead batteries and their innovative, essential, sustainable and safe attributes.”
Supporting materials for Doe Run’s campaign included:
- An easy-to-digest fact sheet providing an overview of the lead battery industry’s economic contribution to Missouri.
- A brochure that reinforced Doe Run’s contribution to jobs, the economy, sustainable mining and metal production, and the important role lead batteries play in everyday life.
- On-site displays prominently highlighting key stats and the breadth of Doe Run’s economic impact throughout the state.
- An invitation to legislators to attend a group meeting with Doe Run.
Photo: Roadside signage recognizes employees at Doe Run’s Resource Recycling for sponsoring roadside clean-up.