Trojan win top BCI Amplify Award for marketing excellence

Trojan win top BCI Amplify Award for marketing excellence

Trojan win top BCI Amplify Award for marketing excellence 800 568 Batteries International

May 3, 2024: There was excitement at this year’s 100th BCI celebrations in Florida over who was going to walk away with the annual Amplify Award for marketing excellence.

As usual, the award attracted a varied and strong set of candidates. But it was deep cycle battery manufacturer, Trojan Battery Company — a 2019 C&D Technologies acquisition — that won for its innovative and effective “Say Yes to Trojan AES!” campaign. The marketing drive generated awareness for its new Trojan advanced energy storage (AES) AGM battery.

This is the third year that the Amplify award has been running and the second that C&D Technologies, headquartered in Pennsylvania, has won. Last year it was recognized for its “Power of the Plus” campaign to launch their latest innovation, Pure Lead Plus batteries, for backup power in critical data center applications.

This year, to much applause, the global leader in energy storage solutions was hailed victorious again.

“We are honored to receive the 2024 BCI Amplify Award for our highly successful Trojan AES marketing campaign,” said Jane Ito, VP of marketing, C&D Technologies and Trojan Battery Company.

 “Earning this recognition from an industry leader is an achievement shared by the entire Trojan team. The campaign effectively conveyed how Trojan AES deep-cycle batteries offer a significant upgrade to standard AGM. It helped us successfully launch the product while simultaneously positioning Trojan as a market innovator.”