The new CEO of Exide Technologies, Tim Vargo, has outlined a new approach for the business in North America, where new products using the firm’s EFB technology will be launched next year.
In an exclusive interview with Batteries International (published in full in the next issue of the magazine), Vargo said the company’s new approach would be called a ‘powering and starting’ approach, with products tailored towards whether a vehicle needed greater emphasis on powering systems such as entertainment and safety equipment, or that required only essential starting power.
“In the Americas, we are simplifying the battery selection process using what we call a ‘Powering and Starting’ approach,” Vargo said. “This helps guide the purchase in balancing a vehicle’s unique battery demands and the consumer lifestyle.
“Our Marathon and Marathon Max products are tailored to the Powering division. These batteries provide optimal power for vehicle infotainment systems, advanced safety equipment, and start/stop functionality. Marathon utilizes EFB technology while Marathon Max is an AGM product.
“For vehicles that require only essential starting power, Exide has developed the Sprinter and Sprinter Max lines. Powering and Starting products will be available in the coming months.”
Exide has only just introduced EFB technology to the North American market, launching its Nautilus marine battery in November, which was designed to meet the growing energy need in modern boats, which contain more electrical equipment.
Vargo said the new products would all include Exide’s LifeGrid technology — which the company promises offers improved battery performance and enhanced durability — and ErgoLock cover design.
In addition to expanding its automotive business, Vargo said the company was intending to expand its motive power trade worldwide, which had been boosted by the recent acquisition of Aker Wade, a charging, software and telemetry company.
The growth of its motive power arm would include lead and lithium batteries, Vargo said.