GS Yuasa expands battery line in European sales push

GS Yuasa expands battery line in European sales push

GS Yuasa expands battery line in European sales push 549 366 Batteries International

June 16, 2022: GS Yuasa said on June 15 it had launched a new EFB automotive battery as the Japan-headquartered firm moves to expand its European supply coverage to more than 500,000 vehicles.

The new YBX7012 start-stop product marks an expansion of its YBX EFB range.

The company said the 12V L1 DIN case type battery provides 50Ah and 540A (EN) and is aimed at petrol and hybrid vehicles with a one litre engine.

Jon Pritchard, general manager of GS Yuasa Battery Europe’s automotive, motorcycle and industrial components division said: “Our OE quality Yuasa YBX automotive range is the UK market-leader and already provides the widest coverage of any brand on the market.

“For our customers, and the workshops they supply, this means they are able to fit batteries to more makes and models than ever before, especially as vehicles with advanced emission reduction systems, such as start-stop, become more prevalent in the park. The 7012 EFB alone will increase UK park coverage by around 50,000 vehicles.”

The announcement comes after the company broke ground at the site of a new HQ and distribution centre in the UK on March 23.

The 178,500 sq ft (16,500 sq m) facility in Swindon, will stock batteries and accessories to service all of the group’s markets including automotive and industrial applications.