January 24, 2025: Lead battery manufacturer Eternity Technologies is joining forces with Enexa to ramp up sales of industrial batteries in Italy.

The companies said on January 17 the ‘Eternity Enexa’ joint venture aimed to redefine power solutions for the material handling and reserve power markets in Italy.

The move combines Eternity’s expertise in manufacturing high-performance batteries with Enexa’s experience in providing industrial battery solutions.

Eternity CEO Mark Stevenson said: “By combining our strengths we are confident in our ability to support businesses in Italy with reliable, high-performance products that meet the demands of modern operations.”

Enexa specializes in the sale and rental of industrial traction batteries for a wide range of industries. CEO Renzo Crivellari said the partnership with Eternity was based on a shared vision of expanding the industrial battery market.

“Under the Eternity Enexa brand, we will redefine industry standards and empower businesses in Italy to adopt more efficient and dependable battery technologies.”

The agreement comes just three months after Eternity announced it had been chosen to supply full battery management systems for one of the Middle East’s largest cold storage projects.

Under the deal with the Dubai-headquartered logistics major Ocean Fair International Group, Eternity is deploying its QUASAR Motive Power range.