February 24, 2022: Auto industry veteran Marcello Fantoni has been appointed head of global sales and marketing for battery testing and formation group Digatron, the company announced on February 18.

Fantoni, who holds the combined role within the group of general manager of Italy-based Digatron Systems, has more than 20 years of experience in the global automotive industry with Fiat Chrysler — and has worked in several senior positions.

He entered the energy storage industry in 2015, leading the international sales and marketing operation of a primary industrial group active in engineering lead battery assembly equipment and lithium ion cell assembly machinery solutions, in addition to selling power electronics formation solutions.

Digatron founder and chairman Rolf Beckers said: “Marcello is an outstanding appointment and demonstrates Digatron’s commitment for future growth with a strategy to expand the business from the traditional battery laboratory to the plethora of opportunities arising from the EV electrification process for lithium cell manufacturing and testing — and now for our latest technology venture into manufacturing DC fast-charging infrastructure.”

Photo: Rolf Beckers (above, right) with Marcello Fantoni.