June 21, 2024: For the last decade, ees Europe, has brought together key players in the battery and energy storage industries for one of the largest trade fairs in Europe. 

This year, at the Munich conference centre, they celebrated this milestone with a much anticipated special 10th birthday bash.

But there was just one place everyone headed as the first day of the exhibition drew to a close. At 5pm, ees started popping corks and delegates cheered as their team took to the stage to celebrate a decade in business.

“It turns out that, like strawberries and cream, we cannot imagine solar without storage,” said David Wedepohl, managing director for international affairs at the BSW, in a huge quote that flashed up on the screen for everybody to see. 

“In fact, 80% of all new residential systems in Germany are now being installed with battery storage. But where do you showcase all the technologies and opportunities that come with storage? And who could have foreseen this development a decade earlier? The Intersolar Europe organizers, as it turns out, who introduced the energy storage exhibition ees Europe just in time!” 

Meanwhile the brains behind the show, Markus Elsässer, CEO, beamed as testimonials to the show flooded in and he delivered a short outlook for what he saw ahead in the future of the industry.

Also displayed on to the screen behind the speeches, were drawings by cartoonist, Michael Hüter, who sketched, in real time and from his own perspective, what he was hearing. It made for a fun and unusual visual which everyone seemed to enjoy. 

But perhaps the highlight of the ees birthday bash was the high energy, eight piece Hamburg band — Men in Blech — who describe themselves as the most successful mobile band in Germany. It was a fitting celebration for a company who continue to set the benchmark in storage technology. 

Under the motto “Innovating Energy Storage,” ees Europe’s annual convention is part of The Smarter E Europe, the largest alliance of exhibitions for the energy industry on the continent, with three exhibitions dedicated to renewable 24/7 energy supply taking place alongside ees Europe. They were Intersolar Europe, Power2Drive Europe and EM-Power Europe.