January 24, 2025: Deep cycle battery manufacturer Trojan Battery is celebrating its centenary with a pledge to power ahead into the next 100 years with a commitment to increasing innovation and investment.

Trojan said on January 6 the company plans to expand R&D, boost products’ energy density, extend cycle life, and use artificial intelligence for smarter battery management.

Founded in 1925 by George Godber and Carl Speer, the firm started as a small automotive battery repair shop and was acquired by C&D Technologies in 2019.

Today, Trojan is also a player in the lithium market, having unveiled its Lithium OnePack 48V battery last year that offers up to a 60-mile range on a single charge. The battery is revolutionizing the performance of golf cars and utility fleets, the company said.

Also last year, Trojan won Battery Council International’s Amplify Award for generating awareness for its new advanced energy storage AGM battery. C&D Technologies had won the award the year before with its Power of the Plus campaign.

CEO Rick Heller said: “Trojan Battery’s legacy is one of constant evolution and innovation. We’ve come a long way since our humble beginnings and we are extremely proud to be recognized as the leader in energy solutions.

“As we celebrate this milestone, we look forward to charging into the next century with the same passion, quality, and commitment to excellence.”

Batteries International reported last July that Tim Bossman had joined the C&D Trojan Organization as general manager of sales.