November 15, 2023: Lead batteries major East Penn Manufacturing is powering ahead in the automotive market with a new 12V AGM brand.
The company said on November 13 the new EHP (electric hybrid performance) branding helps consumers make a clear choice in a world where vehicle electrification and its complexities are continually evolving.
EHP is designed to clearly indicate which AGM batteries are best suited for electric, hybrid and start-stop 12V systems, East Penn said.
EHP has been designed using state-of-the-art to be a reliable partner in providing the performance needed for critical auxiliary functions, the company said.
“Safe, reliable power in any location and a high rate of recyclability helps raise the safety and sustainability profile of electric and hybrid vehicles.”
East Penn president and CEO Chris Pruitt revealed in July that nearly 80% of the lead the company used last year came from recycled sources.
Pruitt, who presented the battery giant’s 2023 Sustainability Report, also said the lead smelter at the company’s Lyon Station global HQ recycled 188 million pounds of lead from batteries that were collected from customers, as well as non-conforming material from its battery manufacturing plants.