May 5, 2026: Clarios has won BCI’s annual Amplify Award for Product Marketing in another tight competition for top slot in this category for the relaunch of its Autobatteries.com website as a consumer education resource. The announcement was made at this year’s BCI convention held in Nashville, Tennessee.

The platform was designed by Clarios to help drivers understand car batteries in a clear, practical, and unbiased way. The website’s purpose is to provide reliable information, tools, and guidance so consumers can better understand their vehicles, recognize battery issues early, and make informed decisions with confidence. 

The AutoBatteries.com website was recently rebuilt and optimized as part of a coordinated, education-first campaign. This included pairing the redesigned website with a brand-new social media presence, including Facebook and Instagram, to create an education-first ecosystem geared primarily toward consumers. 

“As the battery industry continues to innovate and evolve, forward-thinking approaches to marketing efforts are an important way to empower consumers through education,” said Roger Miksad, president and executive director of BCI. “This tremendous digital marketing campaign from Clarios helps make sense of an increasingly complex marketplace for automotive batteries.”

Cecily Cappaert, US/Canada aftermarket marketing specialist with Clarios said: “This recognition reinforces our belief that education is one of the most powerful tools in marketing. By helping drivers better understand their vehicles and battery needs, we’re able to build trust, create more confident consumers, and ultimately support better outcomes across the industry.”

A panel of judges reviewed Amplify Award product marketing entries and ranked them on four criteria: innovation, uniqueness, clarity, and design aesthetic.