October 17, 2025: The European Association for Storage of Energy (EASE) said on October 14 it was rebranding the organization to better reflect the rapid evolution of the ESS role in the energy storage system.

EASE will now be known as the Energy Storage Europe Association, marking what the body said was a significant milestone as it approaches its 15th anniversary.

Association president David Post said the move was appropriate in the year that Europe added new energy storage power capacity at a scale 15 times greater than just five years ago.

“With this unprecedented growth, a more visible identity was essential. We will continue to represent the entire value chain and all storage technologies, advocating for policies that enable the needed flexibility and strongest deployment across Europe.”

Post said the rebrand also acknowledged the shift of energy storage from being a ‘new kid on the block’ technology to a cornerstone of Europe’s energy and industrial decarbonization strategies.

Patrick Clerens, secretary general of the association, said: “Europe’s energy future depends on energy storage. Our new identity will amplify this message to ensure we are at the heart of policy debates.”