October 24, 2025: East Penn Manufacturing is targeting the growing datacenter market with the launch of its ‘Armor Alloy Technology’ range.

The battery manufacturer said on October 20 the range protects its line-up of Deka HRC lead batteries and are ideal for hyperscale applications.

Armor Alloy combines a pure lead grid with a proprietary blend of engineered alloys to maximize strength and durability while protecting conductivity and performance, East Penn said.

These material attributes are further amplified through the company’s proprietary compu-press, encapsulation and hydro-formation processes. Together, these innovative materials and processes function as layers of armour protecting against performance degradation.

Deka HRC and the entire Deka Reserve Power product line are certified to UL1973. East Penn said it is the first and only US-based manufacturer to achieve this certification.

East Penn’s senior VP of industrial sales, Bruce Cole said: “With the daily challenges of rising costs and unforeseen disruptions affecting datacenters, we need protection from this continual rise of uncertainty.”

Earlier this year, East Penn showcased a new range of gel and lithium batteries as part of its Deka line-up.

In August, the battery giant’s 2024 Sustainability Report said around 90% of lead East Penn used last year came from recycled sources.

The report also revealed that the lead smelter at the company’s Lyon Station in Pennsylvania recycled 188 million pounds of lead from batteries that were collected from customers, as well as non-conforming material from its battery manufacturing plants