September 15, 2025: MAC Engineering & Equipment has announced two key promotions — with Bret Stern becoming VP of sales operations and program management and Nick Dailey senior marketing and visual communications manager.

The appointments were announced on September 10.

Stern, who started his career as an automotive technician, joined MAC in 2022 as sales director covering the US and Canada. The company said he will continue to act as a bridge between sales, customer support, the marketing team, other departments, and customers.

Additionally, he will manage the portfolio of MAC’s customer projects and be responsible for developing and implementing program strategies.

Internally, Stern’s focus will be on improving processes that support all MAC team members to improve efficiency and effectiveness.

MAC told Batteries International that Nick Dailey, previously engineering and marketing project coordinator, will drive an expansion of MAC’s brand awareness and revenue in his new post.

The company said Dailey, who joined MAC in 2023, had shown his talent in overseeing campaign creation and execution across digital and traditional channels and collaborating with other departments like sales, and monitoring key performance indicators to ensure return on investment.