Hammond, the international oxide and specialist additive group, has appointed Nourhan Moustafa as its senior regional sales manager for the EMEA region.

She will be based in Dubai. “She will play a pivotal role in supporting our expanding global strategy and customer engagement efforts throughout Europe, the Middle East, and Africa,” says Brad Bisaillon, vice president of sales at Hammond.

“As a chemical engineer with hands-on experience in the battery industry, Moustafa brings a strong background in business development within the Middle Eastern energy sector.”
She was most recently business development manager at Chloride Egypt. She has a degree in Chemical Engineering from Cairo University and is fluent in Arabic and English.

“In my new role, I aim to be much more than just a sales professional; I want to be a trusted consultant and partner to our customers,” she says. “My core objective is to deepen our existing relationships and forge new ones, helping our clients in the rapidly growing EMEA battery market to truly unlock their full potential.

“I plan to achieve this by collaborating closely with them, understanding their specific challenges, and demonstrating how Hammond Group’s innovative additives and technical solutions can enhance their products and operational efficiency. Ultimately, I’m driven by the desire to see our customers succeed and to further solidify Hammond’s position as the go-to strategic partner in the region.”