May 5, 2026: Baterias Moura won the tightly contested Amplify Award for Industry Leadership at this year’s annual BCI convention for its video campaign highlighting the company’s support for its workers, its community, and a circular economy for lead batteries.
Moura, a battery manufacturer with more than 90 distributors across South America, produced a video highlighting its new Recycling and Metals Unit in Pernambuco, Brazil.
The campaign introduced a new industrial facility by focusing on why battery recycling is essential to a secure and circular energy future, and reinforced Moura’s position as a trusted partner in the communities it serves.
“Moura has been a valued BCI member for decades, and we have been incredibly impressed with their growth and success in Latin America,” said BCI president and executive director Roger Miksad.
“Moura has a powerful story that is worth sharing with the rest of the world, and we’re proud to honor their campaign that illustrates the shared values of the battery industry.”
The video campaign placed recycling at the center of an agenda that unites industrial development with environmental preservation. By making the step‑by‑step recycling process and lead recovery visible, Moura’s video highlighted how this approach reduces pressure on raw‑material extraction, lowers emissions, and strengthens more resilient value chains that are fully aligned with global best practices.
“The arrival of our Recycling and Metals Unit reflects much of what Moura stands for,” said Antonio Júnior, general director of Baterias Moura. “We have always believed in doing things right, with full process control, and above all with responsibility at every stage. That’s why, more than 40 years ago, we chose to develop our own reverse logistics system, ensuring safety, efficiency, and continuous learning over the years.
“More than recycling batteries, we have built a complete, end‑to‑end system that sustains the competitiveness of our business and reinforces our commitment to the future.
“When the challenge arose to show, in a short period of time, the importance of our new Recycling and Metals Unit, we chose a simple and authentic path: telling this story through the people who make it happen.
Andréa Lyra, director of marketing, products, and institutional communication at Moura said: “At the same time, we brought to the forefront the relevance of the circular economy for Moura, for the ecosystem of which we are part, and for the planet.
“The video shows how communication can go beyond promotion, acting as a connector and a builder of image and reputation, always having human stories and our culture as the guiding threads of our institutional narrative. These are what truly sustain and bring life to our company’s processes.
