The video, developed in conjunction with the Association of Battery Recyclers and the International Lead Association, follows the lifecycle of a lead battery — from design and use to collection, recycling, and reuse.

Announcing the video on May 29, Gopher said that each year, through its advanced recycling processes, the firm recycles more than 23 million lead batteries, over 40 million pounds of plastic and saves nearly 70 million gallons of water.

By recovering and reprocessing lead and plastic, Gopher said it helps maintain a stable, domestic supply chain and supports the infrastructure that keeps American industry moving forward.
In addition to environmental benefits, lead battery recycling is a powerful economic force, creating thousands of high-paying jobs. Gopher provides more than 600 jobs at its recycling facilities in Minnesota and Florida.

“We’re excited to use this video to tell our sustainability story to new and existing audiences,” said Ray Krantz, Gopher’s director of business development.

“It clearly conveys Gopher’s role in the circular economy of lead batteries, making it a valuable educational tool to share at trade shows and use as part of our employee recruitment strategy.”
In 2023, Gopher joined a US government-backed consortium to find new metals processing methods that reduce waste and increase recovery of usable materials.

Also in 2023, Gopher was awarded Battery Council International’s Innovation Award for its advances in dealing with slag.