June 21, 2018: Nothing is immune to the hype around the World Cup, including batteries — with Brazilian footballer Neymar being plugged once more as the face of the Heliar brand.

Heliar is made by Johnson Controls and was the first lead-acid automotive battery produced in Brazil.

The 26-year-old forward, whose full name is Neymar da Silva Santos Junior, has been the Brazilian battery brand’s ambassador since 2012.

“Heliar is a very traditional brand in Brazil, it was the first battery in Brazil and is almost 90 years old,” said Kari Pfisterer, director of external communications at Johnson Controls Power Solutions.

“Heliar has a complete portfolio with automotive, motorcycle and heavy duty batteries. Neymar Junior’s personality very much aligns with the brand personality, which has the slogan ‘Way beyond the start’ – start also means ‘game’ in Portuguese.”

Neymar has suffered a slight injury while training during the World Cup tournament in Russia, but should rejoin his teammates for the next match against Costa Rica on Friday June 22.

Brazil drew their first match against Switzerland on June 17.